Online Business Ideas and Home Business Tips: How You Can Fail ...

Without the internet, our lives would definitely stay as it is. There will be no online shopping, social media, and business owners will forever be stuck in conventional marketing (telemarketing, direct mail, mass media, etc.). The internet has definitely changed our lives for better.

Internet marketing includes practices such as social media marketing, article marketing, PPC (pay-per-click), SEO (Search Engine Optimization) or SEM (Search Engine Marketing), and email marketing. Among the most popular ones is email marketing. This practice entails the use of email to get in touch with clients and prospects.

Many internet marketers particularly newbies think that the moment they get into email marketing, their web traffic would immediately skyrocket. They didn't know that it takes more than just subscribing to an email marketing software to do this. There's no definite formula on how to succeed in email marketing but there are sure ways to fail at it. Here are some of the causes of email marketing failure:

1. Absence of message customization

If you're not personalizing your content, there's less chance of having your email opened and read. It's also worth considering the kind of people in your opt-in list. If you purchase a pre-made list without assessing carefully these people's interests, then you're most likely to fail in your email marketing campaigns.

2. Embedding broken links

One of the determinants of the success of email marketing is the rate of conversion. By embedding broken links, you can have poor conversion rate, making the entire process of email marketing useless.

3. Lack of campaign tracking

By not tracking your campaigns, you wouldn't be aware of the things that you need to improve. Most email marketing software these days come with a campaign tracking feature so if you subscribe to the services of this kind of email marketing features, then you don't have to worry about it.

4. Poor grammar and spelling

The presence of grammatical errors and misspelled words simply show that you do not care about your campaigns and readers. Do this in constant basis and you're sure to lose your clients and prospects.

5. Spamming

Spamming won't do you good. It would only destroy your reputation as an entrepreneur and put your business in cold water. Thus, learn to comply with internet laws such as the CAN-SPAM act.

Source: http://online-business-tips-and-news.blogspot.com/2012/10/how-you-can-fail-in-email-marketing.html

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